EVALUATING THE ROLE OF FOOD BLOGGERS IN SHAPING UNHEALTHY AND HEALTHY EATING PATTERNS IN GEN Z: A cross-sectional study

Document Type : Research Article (Original Research)

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College of Pharmacy, Arab Academy for Science, Technology and Maritime Transport (AASTMT), Alamein, Egypt

Abstract

The recent growth of social media influencers, notably food bloggers, has remarkably affected the dietary habits of Generation Z as they are immersed in the digital transformation. Food bloggers outline their perception of food, leading to the development of obesity and its complications and the non-communicable diseases due to the lack of nutritious food by promoting high-calorie foods. An online survey was conducted as a questionnaire in Egypt from July 21 to September 3, 2024, and was shared on a lot of social media platforms. The current study included 150 respondents with the majority (88%) being females. The consistent exposure to food bloggers correlated with an increase in food cravings (74.7%, p = 0.002). Furthermore, on a health-wise, participants favoring food bloggers who focus on healthy eating and nutritional value were 76.7% (p = 0.087), highlighting that they can encourage healthier habits and affect health positively. The research hypothesizes that food bloggers have an impact on Gen Z health drawn from their consistent exposure to them and following their recommendations; however, they can have a positive impact too by functioning as influential representatives for a healthier lifestyle.

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Future Perspectives of Medical, Pharmaceutical and Environmental Biotechnology
Volume 1, Issue 4
February 2025
Pages 30-35

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